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generaator M: saab sellestki auto jälle - esivedu ja V8 on ju anekdoot

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luke: mul olid siiani prioriteedid paigast ära... nyyd hakkan raha koguma sixteeni jaoks

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The car was especially designed for Dr. Armand Esders, a clothing manufacturer, who ordered a car without any headlights as this would impair the beautiful design. He had, as he said, no plans to drive after sunset anyhow.

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peep: Ära erutu, inimene suhtub autodesse kui tarbeesemetesse, nii nagu enamik tavainimesi (st. mitte autofänne).

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Lutz first sketched out his vision for the Ultimate Cadillac while president of Chrysler in the mid-’90s. At a cocktail party, he offered his idea as free advice to a group of GM execs. Lutz wasn’t giving away secrets since Chrysler didn’t have a luxury line. By then, Cadillac had suffered through two decades of shoddy models. What Cadillac needs, Lutz told the group, is a “noble, heroic” model styled after the hand-built coach cars of the gilded age. It would be priced out of reach for everyone but moguls. But it would elevate the entire Cadillac lineup. “You’d make a statement,” Lutz told them, “that says, ‘Hey, don’t mess with us, we understand luxury’.” The GM men smiled and nodded, but said such an outlandish car couldn’t be done.

As soon as Lutz went on the company payroll on Sept. 1, 2001, he set out to prove them wrong. Lutz got GM’s design chief Wayne Cherry going on the Ultimate Cadillac in their first meeting. Within days, Cherry brought Lutz into Cadillac’s soaring studio, where his young designers laid out plans to unveil an uber-Cadillac with a V-12 or V-16 engine at the Geneva Motor Show in March 2003. Lutz pushed the bar higher: build the V-16 two months sooner for the Detroit show. “That’s the American auto industry’s show,” he said. “It’s the right venue to make a statement.”

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