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quote: FRANKFURT, March 18 (Reuters) - Managers at sportscar maker Porsche late last year travelled to the United States to discuss possible joint projects with iPhone maker Apple (AAPL.O)as well as with some other tech companies, Porsche's CEO said on Friday.
"We already have Apple CarPlay, we will expand on that," Chief Executive Oliver Blume said during a video conference on the carmaker's annual results on Friday.
He said the Porsche and Apple traditionally cooperate closely and that they were "on the same wavelength" but added that it was too soon to make any decisions on future projects.
quote: Apple engineering manager Emily Schubert said 98% of new cars in the U.S. come with CarPlay installed. She delivered a shocking stat: 79% of U.S. buyers would only buy a car if it supported CarPlay.
“It’s a must-have feature when shopping for a new vehicle,” Schubert said during a presentation of the new features.
The auto industry faces an unappealing choice: Offer CarPlay and give up potential revenue and the chance to ride a major industry shift, or spend heavily to develop their own infotainment software and cater to an increasing audience of car buyers who won’t purchase a new vehicle without CarPlay…
“We believe this could eventually lead to Apple providing services leveraging car sensor platforms,” Goldman Sachs analyst Rod Hall wrote in June about the next-generation CarPlay.
The next generation of CarPlay will need significant buy-in from automakers to give Apple’s software access to core systems. Apple suggested it secured cooperation from several major carmakers.
“Automakers around the world are excited to bring this new version of CarPlay to customers,” Schubert added before displaying a slide with 14 carmaker brands, including Ford, Mercedes-Benz and Audi.
quote:Baratoff's field of expertise, as listed in a South Korean article, includes camera advancement development, image processing, vision algorithm and camera sensors. Below Baratoff is pictured with along with his Hyundai MOBIS autonomous vehicle team of engineers.
Below is an image of the new Hyundai MOBIS 'Smart Cabin Controller' that monitors the driver's posture, heart rate, and brainwaves. More importantly, the vehicle will switch to autonomous driving when the driver is found to be falling unconscious, stressed or if the CO2 level in the cabin is not optimum. With Apple's focus on health with Apple Watch, it would seem like a natural extension to bring health monitoring to future vehicles and/or CarPlay.
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At the end of the day, Gregory Baratoff is yet another major hire for Project Titan along with Luigi Taraborrelli from Lamborghini, 31-year veteran from Ford Desi Ujkashevic, Dr. Manfred Harrer from Porshe AG, Dr. Anton Uselmann from Porshe AG and others from BMW and Tesla.
Project Titan vol. 2Pidevalt pritsib?
Apple pole midagi öelnud, nad ei kommenteeri tulevikutooteid. Nad pole isegi öelnud, et nad autot ehitavad.
Samas ~1000 inseneri töötavad projektis neist paljud väga soliidsed tippjuhid ja insenerid autotööstusest ja disainimaailmast, kes on lahkunud oma väga olulistelt positsioonidelt Applesse - nad peavad millessegi uskuma, et oma peredega kolivad ära USAsse ja jätavad oma senise eduka karjääri. Arvata, et nad kõik osalevad mingis vandenõus on huvitav idee. Samuti hiinlased, kes seda tehnoloogiat varastavad, vahele jäävad ja vangi lähevad ja kohtus isegi ei ütle, et tegelikult polnudki midagi varastanud ja osalesid scammis. Nii truud on Tim Cookile
quote:v6sa:Teab keegi, millal reaalselt esimene insener Apple nutitelefoni ideega kuskil koosolekul välja tuli?
The iPhone took two-and-a-half years to develop and wasn’t even Jobs’ brainchild. In 2001, Apple released the iPod, a sleek, handheld digital music player that sold millions and catapulted Apple into the device market. Apple executives worried that the iPod would lose market share once cellphone manufacturers figured out how to put MP3 players on their phones. But not if Apple beat them to it.
The first prototype of an Apple phone shows just how stuck Jobs and his team were in existing technologies. According to Tony Fadell, one of the original designers of the iPod and the first three iPhones, the first concept was literally an “iPod phone.” https://www.history.com/.amp/news/iphone-original-size-invention-steve-jobs
Teab keegi, millal reaalselt esimene insener Apple nutitelefoni ideega kuskil koosolekul välja tuli?
Ühes dokfilmis räägiti sellest kuidas Nokia tüübid selle (Apple telefonidelt tuttava) lahenduse tegid aga Nokia ise seda oma telefonidel kasutama ei hakanud ... kasutama hakkas Apple!
Project Titan vol. 2Teatavasti on Applel Californias, Cupertino lähedal oma rallirada. See figureeris sel nädalal ka esitlusel. Kes soovib, saab näha siit:
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