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fire83: 14.08.2018

Kuo: Apple to Launch Apple Car in 2023 to 2025

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We expect that Apple Car, which will likely be launched in 2023–2025, will be the next star product. The reasons for this are as follows: (1) Potentially huge replacement demands are emerging in the auto sector because it is being redefined by new technologies. The case is the same as the smartphone sector 10 years ago; (2) Apple’s leading technology advantages (e.g. AR) would redefine cars and differentiate Apple Car from peers’ products; (3) Apple’s service will grow significantly by entering the huge car finance market via Apple Car, and (4) Apple can do a better integration of hardware, software, and service than current competitors in the consumer electronics sector and potential competitors in the auto sector.

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Apple's car effort was said to have grown like a well-funded weed, consuming resources from other departments within the company. At one point, the project counted well over 1,000 employees among its ranks, with specialists in automotive hardware to navigation software focusing on a complete rethinking of the automobile.

AppleInsider sources said the ambitious initiative began to unravel as disputes between team leaders like former project lead Steve Zadesky and top executives took root. Zadesky left Apple in 2016 and the project was handed over to longtime executive Bob Mansfield. Under Mansfield, the Titan team was stripped down to necessary personnel as the project refocused on software and supporting solutions.

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https://iphone.appleinsider.com/articles/18/08/14/kuo-apple-car-likely-to-launch-in-2023-2025-fuel-2-trillion-company-valuation

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